Sunwoo USA will be embarking on a wild new venture with the National Wildlife Federation. At this week’s NATPE, the Burbank-based toon shop announced that it will partner with the NWF to produce new animated TV programs, starting with Unhuggables, a 26×30 series, based on a coming-of-age book about a porcupine, a skunk and other school-aged critters.
“We are thrilled to be partnering with such a reputable organization with over 30 years of experience, audience base and marketing reach,” says Brian O’Neal, senior VP of Sunwoo Entertainment. “We are entering a new stage in which we hope to produce more original programming for worldwide audiences, and we’ll be taking our new slate to European television markets this year.”
According to O’Neal, Unhuggables will offer an intriguing mix of 2D and 3D animation and will have a distinct look. The show will be targeting the 2 to 6-year-old audience. National Wildlife Federation has four million supporters and 1.2 million subscribers for its children’s magazines, which include the popular Ranger Rick.