Strike.TV Grabs Assorted Nuts’ Toon

Strike.TV has picked up The Goob, a popular online animated web series created by indie Swedish studio Assorted Nuts. During the toon’s initial release in Europe by Sony Ericsson, it registered 5 million mobile downloads.

In the first episode of this online series, the main character, Dwayne ‘the Goob’ Gundersen decides to leave the safety of his home on a peanut farm in Alabama to pursue his dream of becoming an actor in Hollywood.

Strike.TV will release three to six episodes per week, giving the the series a two month initial run. The final episode, currently in production, will air in early October.

‘Strike.TV is a great partner for us and we are very pleased with the platform they can offer for this new form of interactive animated series,’ says Erik ‘hrner, Assorted Nuts’ CFO and business manager.

‘We are working on some exciting things for the Goob’s career,’ says Magnus Jansson, CEO and creative director at the studio. This season’s final video, currently in production, will provide a big clue about what to expect.’

You can check out The Goob’s blog at www.thegoob.com.