SpongeBob SquarePants‘ return to China has been a ratings success.
Nick’s hit animated series, which is celebrating its 10th anniversary, returned to China Central Television in December and was the top-rated show for kids ages 4-14.
In announcing the ratings success, Nick reports the program ranked No. 1 of all children’s or teenage programs in 15 key cities. It also reports that 45 percent of viewers were under the age of 14, and 33 percent were between 25 and 44.
The program first aired on CCTV in 2006 and also was shown in the fall of 2007.