On Friday, Nov. 10, Nickelodeon enjoyed its most-watched and highest-rated total programming day in its history thanks to its all-day SpongeBob SquarePants marathon. An average of 4.4 million viewers tuned in between 6:30 a.m. and 10 p.m. (ET/PT) to catch a continuous stream of the top episodes of the series as picked by fans before catching the all-new SpongeBob special titled ‘Best Day Ever’ at 7:30 p.m. The special was then followed by the network premiere of the Paramount Pictures/Nickelodeon Movies feature film The SpongeBob SquarePants Movie.
The marathon of the top 100 SpongeBob cartoons kicked off on Thursday, Nov. 9, pulling in 3.9 million total viewers. The portion airing during 9 p.m. to 11 p.m Nick at Nite block increased ratings and delivery by triple digits among kids 2-11 and 6-11. Friday’s premiere of the ‘Best Day Ever’ special then attracted 6.7 million total viewers, while The SpongeBob SquarePants Movie averaged 4.4 million kids 2-11 and 2.9 million for a total of 7.3 million total viewers, according to Neilson data.
Stating on Oct. 5, kids were asked to go to www.nick.com/bestdayever to vote for their favorite SpongeBob SquarePants installments and help determine the lineup for the marathon. Since then, the site received 3.2 million votes and a sampling of cartoons were streamed nearly 5 million times. In addition, the SpongeBob Best Day Ever game went live on Nov. 9 and in just three days generated 1.3 million game plays and more than 867,000
‘Best Day Ever’ is the 76th SpongeBob episode. In the installment, our yellow hero has his best day ever, until his friends are not having a good day. At one point he sings the ‘Best Day Ever’ song, which is included in The SpongeBob SquarePants Movie and the Best Day Ever CD.
SpongeBob SquarePants launched on Nickelodeon in the U.S. in 1999 and has become an international phenomenon and the most successful property in Nickelodeon’s 26-year history. According to the network, nearly 53.7 million U.S. viewers tune in to catch the wacky antics of the absorbent one and his silly Bikini Bottom neighbors each month. The show is also a worldwide sensation. It most recently made its way to China where it quickly became the nation’s No. 1 cartoon series.