Spike Names Programming VP, Revs Up New Toon

Daily Variety reports that men’s cable network Spike TV has recruited Paramount TV exec Robert Friedman as senior VP of programming. He will head up acquisitions and media initiatives for the cabler, which airs Ren & Stimpy Adult Party Cartoon and Stan Lee’s Stripperella, and just ordered a pilot for a new animated series titled Hit and Run, developed by Nickelodeon producer Scott Fellows (Ned’s Declassified School Survival Guide, The Fairly OddParents, Doug) and his wife, Michelle Fellows.

Friedman previously served as senior VP/cable sales manager for Paramount Domestic Television. As Spike’s senior VP of programming, he fills the shoes of Barbara Zaneri, who left at the end of 2003. In addition to overseeing acquisitions, Firedman will work closely with Kevin Kay, exec. VP of production, on developing and launching original projects for Spike.

Inspired by the video game of the same name, Hit and Run is set in Miami where an entry-level bank manager crosses paths with a professional hit man and becomes involved in underworld dealings.

Last month, Spike ordered 13 episodes of the animated series, Howard Stern: The High School Years.