Sony Pictures TV Int’l Launches Astro Boy At MIP-TV

As program buyers and distributors descend upon MIP-TV in Cannes looking for the hottest new property, Sony Pictures Television Int’l hopes they find it in a character that is now 50 years old. Astro Boy, an anime hero created by Osamu Tezuka, is making a comeback in 52 all-new half-hour episodes.

Geared for kids 6-11, the new series promises to maintain the same look and feel as the anime classic. Astro Boy is one of the most symbolic characters in the world of Japanese Animation and Tezuka, credited as the “Father of Manga,” is among the most influential cartoonists and animators in Japan.

SPTI sales executives will be available in Cannes during the MIP-TV market at the company’s stand, #M5.01, located in the Palais des Festival.

The new Astro Boy series tells a Pinocchio-esque tale of a robot boy, modeled after the deceased son of a research scientist, who becomes a renowned superhero complete with laser-firing fingers, keen hearing and jet-powered boots.