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Shrek Special Scores for ABC


Shrek Special Scores for ABC

DreamWorks Animation’s half-hour holiday special Shrek the Halls proved a major ratings success for ABC Wednesday night, drawing in approximately 21.1 million viewers, according to The Hollywood Reporter. The animated program aired at 8 p.m. (ET) and scored a 20 share in the coveted adults 18-49 demographic, outperforming any other primetime offering, including the established classic How the Grinch Stole Christmas. Also airing on ABC, the 1966 Chuck Jones cartoon stole roughly 18.7 million viewers from the competition for a 17 share.

The Shrek/Grinch animated one-two punch reportedly left NBC’s annual Christmas at Rockefeller Center with just 9 million viewers and an all-time ratings low among adults 18-49. NBC’s Bionic Woman also hit a series low, while CBS’s Criminal Minds placed second behind Shrek with the prime demographic.

Directed by Gary Trousdale (Beauty and the Beast), Shrek the Halls has Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas all reprising their roles from the movies as Christmas Eve finds the green ogre lacking holiday cheer. For the sake of Fiona and the kids, he tries to get into the spirit, but finds his plans for a cozy family celebration spiraling out of control when Donkey, Puss In Boots, Gingerbread Man and the whole gang try to join in on the fun. The program will be available on DVD in short order.

ABC will re-air the Shrek special on Dec. 11 at 8 p.m.

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