Robot Chicken Heats Up Adult Swim Ratings

Sunday night’s premiere of the new animated comedy series Robot Chicken succeeded in drawing more viewers in the coveted adults 18-34 demographic to Cartoon Network’s Adult Swim block. The show pumped up ratings for the 11:30 time slot by 38%. And while the Adult Swim pool is primarily occupied by young males, Robot Chicken saw a phenomenal 98% spike in female viewership, according to the cable network.

Robot Chicken features action figures and other toys brought to life through stop-motion animation to poke fun pop culture staples such as Star Trek, MTV’s The Real World and Fox’s American Idol. The series was created by actor/producer Seth Green and Mathew Senreich, who also serve as writers on the show. Helping out with the voices on various installments are Scarlett Johansson, Burt Reynolds, Ryan Seacrest, Mark Hamill, Seth McFarlane and Macauley Culkin, to name a few. Green, who provides the voice of Chris Griffin on Fox’s Family Guy, also voices characters in this irreverent, 15-minute collection of short vignettes.

Robot Chicken’s stop-motion animation is directed by Seamus Walsh, Mark Caballero and Chris Finnegan of Screen Novelties in Los Angeles. The show airs regularly on Sundays at 11:30 p.m. ET/PT on Cartoon Network.

Adult Swim as a whole saw ratings surge by more than 50% during the period and remains the No. 1 Late-Night programming block on basic cable with the young adult and young male demos. The block airs Sunday through Thursday from 11 p.m. to 2 a.m. (ET/PT) and features such cult favorites as Aqua Teen Hunger Force; Sealab 2021; Harvey Birdman, Attorney at Law; and Inuyasha, as well as former Fox favorites Family Guy and Futurama, and the new anime series, The Super Milk-Chan Show.