RichCrest Expands, Changes Name

RichCrest Animation, the U.S.-based production arm of Indian CG animation studio Crest Animation Studios Ltd., is now known as Crest Animation Prods. Inc. In addition to changing its nomenclature, the operation is expanding to become a full-service animation studio specializing in the development and production of CG-animated properties for theatrical, television, home entertainment and interactive distribution.

Noah Fogelson has been appointed CEO of the newly named entity, which is growing with a multi-million dollar boost from the D. E. Shaw group, a global investment firm with approximately $25 billion in aggregate investment capital. Fogelson most recently served as exec VP and general manager of DIC Ent., where he facilitated the company’s public offering on the London Stock Exchange’s Alternative Investment Market in 2005. Prior to joining DIC, he practiced corporate and entertainment law at Greenberg Glusker in Los Angeles.

‘Noah’s background and extensive experience in this field are integral to the growth of Crest Animation Productions,’ comments Seemha Ramanna, managing director of Crest Animation Studios. ‘We are thrilled to have an executive of Noah’s caliber onboard who can maintain and develop our existing relationships with key U.S. producers and distributors, and at the same time propel the company forward with our new agenda.’

‘Our studio facilities in India enable us to produce the highest quality CG-animated projects at a fraction of the cost of most major studio CG features to date,’ adds Fogelson. ‘Couple this with the substantial commitment from the D. E. Shaw group to finance a slate of new properties, and we are now in a position to work with partners to create a catalog of innovative intellectual properties for the global entertainment marketplace.’

RichCrest Animation began in 1986 as Rich Animation. The company was founded by Richard Rich, who began his career in feature animation at Disney and will continue to serve as president of production at Crest Animation Prods. The company’s credits include six 2D-animated features including The Trumpet of the Swan for Columbia TriStar and The King and I for Warner Bros., as well as 60 half-hours of animation for television and home video. Crest Animation Prods. is currently in development on a slate of animated features under its strategic partnership with Lionsgate Family Entertainment.

Parent company Crest Animation Studios has delivered more than 150 half hours of CG television and home video titles for such clients as Mike Young Prods. (MYP), Mark Brown, Classic Media, Nelvana, American Greetings, Marathon and Nickelodeon. Shows to its credit include MYP’s Emmy-winning Jakers! The Adventures of Piggley Winks, Lionsgate’s Bratz, Classic Media’s Casper and Mark Brown/Lionsgate’s Arthur.