Pororo, the curious CG penguin animated by OCON in Seoul, Korea, is bundling up to head to the land of ice and snow. Kidz Ent. has acquired all rights to the preschool property for the Nordic region in a deal covers TV, home video and merchandising.
Kidz says that while the show is funny and appeals to both kids and adults, the title character’s visual appeal is what sold them on the show. Kidz director Morten Geschwendtner believes Pororo’s European, non-anime look ensure success in the Nordic territories.
To date, 52 episodes of Pororo have been produced, along with a feature-length movie. Kidz hopes to use these productions as a launch pad for a strong merchandising program like the one the property has spawned in Korea.
Pororo is expected to air in Nordic territories late in 2005 or early in 2006. The series has also been picked up by Yoyo in Taiwan, which will begin airing episodes in April of this year, and TF1 in France. Broadcasters in India, China, Hong Kong, Italy and Singapore are also expected to license the property.
The first Pororo story book will be published by Hachette this fall.