U.K.’s Silvergate Media has secured several major new pre-sale deals for its charming new CG animated series Peter Rabbit, co-owned by Penguin U.K. Deals have been secured with major channels around the world including ABC TV Australia, France Television, RTE Ireland, SVT Sweden, NRK Norway and Finnish Broadcasting Company YLE, following a deal with CBeebies in the U.K.
Mary Durkan, CEO at Silvergate Media says: “We are incredibly proud to have been charged with re-imagining the world of Beatrix Potter for a contemporary children’s audience and we’re genuinely thrilled that key global broadcast partners are already on board. We look forward to announcing further deals shortly.”
Peter Rabbit is co-produced with Penguin U.K. and Nickelodeon U.S. and consists of 50 x 11 and three half-hour specials set to launch this year in the U.S., U.K., France and Australia. A half-hour holiday special, Peter Rabbit’s Christmas Tale, premiered last December—the launches on Nickelodeon, CBeebies, BBC One and ABC TV Australia drew excellent audience numbers in advance of the series launch.
Based on the beloved 1902 book by British author Beatrix Potter, the preschool series is produced by Brown Bag Films and executive produced by Silvergate Media’s Paula Rosenthal. The U.K. writing team Nick Ostler and Mark Huckerby helped define the series with an authentically British voice and imbued Peter with wit, charm and a hint of mischief throughout his kid-appropriate adventures.