Nick’s All Grown Up Premieres Big

The new Rugrats spin-off All Grown Up showed no growing pains when it premiered on Saturday, Nov. 29. According to Nickelodeon, the show drew more than a third (3.2 million) of all kids watching cable TV for the 8:00 p.m. timeslot, pulling a 10.1/37 rating and share with kids 2-11. It was also Nick’s highest-rated series premiere ever.

The number of total viewers for All Grown Up reached 5.2 million. Tweens, 1.1 million of them, made up a good chunk of the audience, proving that the franchise is succeeding in recapturing the interest of viewers who loved Rugrats as young children.

The premiere out-performed Nick’s previous premiere record-holder, Jimmy Neutron, Boy Genius, which attracted 2.9 million kid viewers in September 2002.

Viewers were afforded two hours to get to know the more mature Rugrats gang. Following the premiere, Nick aired three additional episodes of All Grown Up, averaging 2.7 million kid viewers and a total of 4.6 million persons over the age of two for the whole 8:00-10:00 p.m. (ET/PT) block.

All Grown Up, produced by Rugrats creators Klasky Csupo Inc., continues the adventures of Tommy Pickles, Angelica, Susie, Chuckie, Kimi, and Dil as they comically face common pre-teen issues and dilemmas. If ratings remain strong, the property will prove a successful vehicle for continuing the franchise as Rugrats box office receipts wane and the series wraps up after thirteen seasons.