SpongeBob, Danny Phantom, Avatar and Jimmy Neutron will have a new home in Germany full-time as MTV Networks Europe (MTVNE) gets set to launch a dedicated, 24-hour Nickelodeon channel and web site there on Sept. 12. Nickelodeon will replace the music channel MTV2 Pop in the market, broadcasting alongside MTVNE’s other German outlets such as VIVA, VIVA PLUS and MTV.
The locally managed and programmed Nickelodeon channel will reach 28.6 million German households, delivering hit shows such as the Emmy-nominated preschool series Dora the Explorer and Blue’s Clues. SpongeBob SquarePants is among the top-five kids’ shows in Germany through syndication, and Blue’s Clues has been No. 1 in its timeslot in the country for the past three years.
In addition, a new cross-brand advertising sales house has been established to market MTVNE’s new German family of channels. Having successfully launched in the U.K., Ireland and Spain, Viacom Brand Solutions will act as a one-stop shop, offering creative planning and development, as well as delivering airtime, sponsorships, promotions, events and digital media opportunities for clients.