Nickelodeon Takes Toon Block to Eastern Bloc

To Russia with toons. MTV Networks Int’l (MTVNI) today launched a fully customized Nickelodeon animation block on Russia’s TNT-Teleset, the country’s fastest growing outlet with 90 million viewers. MTVNI also announced today the appointment of EEMC as the licensing agent for all Nickelodeon properties in Russia.

In 1998, MTVNI launched a 24-hour Nickelodeon Russia cable channel. These new deals signal a move by to further expand Nickelodeon’s presence in the Russian market.

The Russian language Nickelodeon program block broadcasts two hours daily, Monday through Friday, and features hit animated series such as SpongeBob SquarePants, The Wild Thornberrys, Rugrats and Hey Arnold!