Leading Taiwanese children’s broadcaster YOYO TV has picked up more than 118 hours of animated programming from Nickelodeon. Established in 2005, the partnership between YOYO and MTV Networks Int’l has resulted in a Nick-branded programming block that will expand with the addition of such award-winning titles such as SpongeBob SquarePants, Avatar: The Last Airbender, Dora the Explorer and Go Diego Go.
YOYO TV will launch its school holiday campaign with new episodes of the aforementioned hit series. SpongeBob premiered on July 14, and will be joined by Dora, Diego and Avatar on Aug. 4. All four shows will air in primetime Monday through Friday, as well as Saturday and Sunday mornings.
‘Nickelodeon remains the number one children’s network in the U.S., whilst YOYO TV is the children’s destination of choice,’ comments Matthew Ashcroft, director of program sales Asia Pacific for MTV Networks Int’l. ‘Our latest deal will ensure we connect to kids and they connect to their world while kids play to learn and parents learn to play.’
YOYO TV will also introduce its viewers to the popular Nick Jr. series Blue’s Room. The interactive preschool show combines animation, live-action and puppetry in encouraging young viewers to help host Joe find clues as he tries to figure out what Blue wants to do.