Nickelodeon has bought the broadcast rights to Rainbow’s animated girls series PopPixie for many of its channels around the world.
The deal will see the series, aimed at ages 4-10, air on Nick channels in the United Kingdom, Germany, Scandinavia, Benelux, South East Asia, Australia, New Zealand, Latin America, Eastern Europe, CIS, and Africa starting later in 2011 and throughout 2012.
“We are extremely pleased to enter such a broad deal with Nickelodeon for PopPixie as they really are the ideal broadcasting partner for this kind of property,” says Iginio Straffi, CEO and founder of Rainbow. “We feel very confident that the success PopPixie has achieved so far, both in TV ratings and licensing will be even greater with this multi-territory deal.”
PopPixie is now set to air in more than 50 territories, with the Nick deal adding to a lineup of broadcasters that includes RAI (Italy), France 3, Clan TVE, Canal Panda (Portugal), Junior and MTV3 (Finland), CTC (Russia), M-Net (Africa), Kanal D (Turkey), MBC (Middle East and North Africa), and Noga (Israel).
The series is comprised of 52 13-minute episodes and spins out of the hit series Winx Club. Launched across Europe in 2010, PopPixie achieved instant results, especially amongst its core audience of 4-6 year olds: the show attained peak ratings of 45% on France 3 (October 2010), 58% on Spain’s Clan TV (October 2010) and 58% on TVI Portugal (November 2010).