Viacom-owed MTV Networks International today announced the launch of a Nickelodeon and MTV channels in Pakistan through licensing agreements with ARY Digital Network and Indus Media Group (IMG), respectively. The 24-hour, advertiser-supported outlets will offer locally tailored programming and presenters as they introduce audiences to established brands such as SpongeBob SquarePants and The MTV Video Music Awards.
Nickelodeon, the world’s most widely distributed network for kids, is now available in 2.5 million households in Pakistan via ARY Digital Network’s cable and satellite operations. Nick Pakistan offers a mix of international and regionally produced series, including animation, live action, comedy, game shows and pre-school programming. In addition to SpongeBob, hit toon offerings include Avatar, J Bole Toh Jadoo, Chalkzone, The Adventures of Jimmy Neutron and Nick Jr. programs Dora the Explorer, Fetch the Vet, Kiri the Clown, Engie Benjy and Lazytown.
“The launches of MTV and Nickelodeon in Pakistan reflect our continued commitment to pioneering the localization strategy in music and kids’ entertainment,’ says Bill Roedy, president of MTV Networks International. ‘These new channels enable us to showcase Pakistan’s unique and vibrant culture, while celebrating the diversity of music and common experiences among kids and young people.”
“Pakistan is a growing market in every aspect and the same goes for the kids television domain, spurring ARY Digital Network to enter this segment with full force through the launch of Nickelodeon,” adds Salman Iqbal, global CEO and president of ARY Digital Network. “I am very confident that Nick will bring international quality entertainment and infotainment to one of the most important and significant segments of television viewers in the country.”