New PBS Kids’ Platform A Go For October ’06

Wishbone and company are getting a new digital home now that the PBS KIDS GO! Channel has announced plans to launch in October. The new 24-Hour digital broadcast channel will be devoted exclusively to programming for early elementary school kids. That’s an audience that PBS says is underserved. The new channel follows in the footsteps of the successful the PBS KIDS GO! afternoon programming block on PBS member stations

“This age group is just entering school and is experiencing unique, first- time life events but have limited educational entertainment choices that support this very important developmental stage,” says Lesli Rotenberg, senior VP of PBS KIDS Next Generation Media. “As an extension of the PBS KIDS GO! block, the PBS KIDS GO! Channel provides this age group with fun, educationally based programming.’

Among other things, FETCH! with Ruff Ruffman, produced by WGBH Boston, premieres during PBS KIDS GO! on PBS member stations’ national broadcast service beginning May 29 and will be a part of the PBS KIDS GO! Channel in October. Part game show, part reality TV and part spoof, the series features real kids, real challenges, real science, and an unreal animated host’a dog named Ruff Ruffman.

Other new additions to the PBS KIDS GO! Channel will include: Kidsworld Sports, Wishbone and Kratts’ Creatures in 2006, and the new CG-animated show Animalia in 2007. Each of these programs will also have a new companion Internet site on pbskidsgo.org.