As the presidential debates heat up, JibJab (www.jibjab.com) and AtomFilms (www.atomfilms.com) are once again taking aim at both candidates with a sequel to their animated short spoof, This Land, which had people on both sides of the political spectrum in stitches. In an unprecedented move, The Tonight Show with Jay Leno is premiering the new animation tonight, Oct. 7. Immediately following the East Coast premiere at 11:40 p.m., it will be available online at both www.JibJab.com and www.atomfilms.com.
Titled Good to Be in DC!, the follow-up is set to the classic American folk song, Dixie, and promises to take no prisoners in Washington. Among the many to appear in animated form are George Bush, John Kerry, Al Gore, Dan Rather and John Ashcroft.
"The Internet allowed us to reach a worldwide audience without a middleman and that’s an incredibly powerful thing for creators," says Gregg Spiridellis, who founded JibJab with brother Evan Spiridellis. "Before This Land we couldn’t have dreamed of a Tonight Show debut."
This Land has been viewed more than 50 million times by the online audiences at JibJab.com and AtomFilms.com, outpacing the average television viewership of the Democratic National Convention (20.6 million) and The Republican National Convention (22.6 million), according to Nielsen ratings. The toon also attracted more than three times the number of visitors to both candidates’ campaign websites in July.
The Spiridellis brothers launched www.JibJab.com from a garage in Brooklyn in 1999. To pay the bills, they produce advertising campaigns, publish children books and manufacture an original line of holiday toys distributed nationwide at Spencer Gifts and Urban Outfitters.