New Identity for LEGO Media

LEGO Media Intl’s TV and film division has become Create TV & Film Ltd. The new independent production company will be headed up by former ITV Children’s controller Vanessa Chapman.

Chapman says the move will provide the company with flexibility to extend its portfolio into other programming and filmmaking areas. Create TV & Film is already in discussions for first option license deals on relevant properties.

The newly-formed entity’s first property, the animated pre-school series Little Robots, began airing on the BBC this month and will soon hit ABC in Australia. It is distributed by BBC Worldwide.

Create TV & Film is also producing the movie Bionicle: Mask of Light for the home video market on behalf of the Lego Company. The film will be distributed this autumn by Miramax and Buena Vista Home Entertainment.