Scaredy Squirrel, the star of Melanie Watt’s popular books, is set to premiere April 3 in a new animated series on Canada’s YTV.
A Canadian production from Nelvana Studio, the first of 26 half-hour episodes will air at 9:30 a.m. ET/PT on the channel.
“Corus is delighted to take our successful Kids Can Press literary character Scaredy Squirrel and bring him to life on screen,” said Ted Ellis, VP, Kids/Family Programming, Corus Entertainment. “With new comedic storylines and a fresh look for an older television audience, this Nelvana series epitomizes the quality entertainment our YTV viewers have come to expect from us.”
The series follows Scaredy as he tackles life’s daily challenges and explores the world outside of his treehouse. However, Scaredy always manages to balance his job at the Stash n’ Hoard grocery store with his nervous attempts to always stay safe. While geeky at first, Scaredy is one confident squirrel, never apologizing for his idiosyncrasies.
The series is being produced with the Toon Boom Harmony software.
Beginning March 21, viewers can immerse themselves in Scaredy Squirrel’s world online. By visiting YTV.com, viewers can enjoy games, activities, show and character information, download wallpaper and stickers, and also submit their own artwork to be displayed on the site.
To celebrate April Fool’s Day on April 1 beginning at 4:30 p.m. ET/PT, YTV will air a special sneak peek episode of Scaredy Squirrel.
Kids Can Press, the largest Canadian-owned children’s publisher, launched in February the fifth Scaredy Squirrel book title, Scaredy Squirrel Has A Birthday Party. Watt lives near Montreal and is the bestselling author and illustrator of the Scaredy Squirrel and Chester series.