The massively popular toyline and animated series about the spinning tops called BeyBlades is getting a reboot. Nelvana and d-rights announced today that 51 new episodes of the series will be ready to air in the fall of 2010 under the Beyblade: Metal Fusion banner. According to Nelvana, the series will feature a fresh cast of characters that will continue the never-ending battle between good and evil!
The companion toyline is produced by Tomy Company, while Hasbro has been chosen as the master toy licensee outside of Middle East and Asia. Hasbro brought the product line successfully to market in the U.S. and other regions in 2002. Nelvana Enterprises will represent d-rights in various countries, distributing the TV series internationally, as well as for merchandising rights and home video. All-new tournaments for the Beyblade Battle Association are also planned for North America.
‘Nelvana is excited to be part of the relaunch of this global toy phenomenon and to work with our international partners to bring kids this great updated toy line and new television episodes’ said Mark Northwood, Vice President, Worldwide Licensing, Nelvana Enterprises.
Based on the manga by Takao Aoki, Beyblade originally premiered on TV Tokyo in 2001. VIZ and Nelvana later introduced the show to YTV, Cartoon Network, Five, Kix!, Toon Disney and Cartoon Network and other broadcasters around the world. The new season of the show began airing on Japan’s TV Tokyo this past April.
If you’re attending the Licensing Show in Las Vegas this week, you can find out more about the property at the Nelvana Booth, No. 2211.