Nelvana Comes to the Table for Gaspergoo

Children’s entertainment producer and distributor Nelvana has entered into a partnership to co-produce Gaspergoo with filmed entertainment and lifestyle brand company Zoup-ah! Home to such animated properties as Babar, Franklin, Beyblade, Miss Spider’s Sunny Patch Friends, Nevlana will manage worldwide television distribution, merchandising and home video rights to the new kids lifestyle brand focused on cooking.

Slated for launch in 2005, Gaspergoo will encompass a half-hour live-action/animated TV and home video series, licensed consumer products, publishing and food lines, cooking schools and a themed restaurant franchise.

The TV and DVD series is aimed at kids 5-9 and follows the zany antics of two brothers who, armed with their passion for food and Grandma’s special recipes, create a kids cooking phenomenon. The show is designed to inspire children and their families to cook and eat nutritious meals together. In addition to a mix of live action and animation, it will feature playful music, entertaining stories and multiple levels of education.

The brand’s global master housewares licensee is the Meyer Corp. (KitchenAid, Circulon, Silverstone), and Purcell Murray, one of the largest distributors of high-end kitchen appliances in the U.S., will sponsor the show’s cooking segments. The title sponsor is Napa, Calif.-based Copia–The American Center for Wine, Food & the Arts, supported by trustees Robert Mondavi, Martha Stewart, Alice Waters and Eleanor Coppola.

Gaspergoo was created by musical entertainer Jeanne Smith and entrepreneur Erik Stangvik. Business development VP and partner Bill Bourdon, who joined the company last fall, manages strategic partnerships, licensing and public relations. Chris Friden recently came on board as creative director for Gaspergoo and other Zoup-ah! properties in development.