NASCARtoon Racing Revs Up

Well-made toons and well-tuned engines collide as NASCAR and Cartoon Network join forces to launch NASCARtoon Racing, a customized on-air and online campaign sponsored by Kellogg’s.

Introduced to the marketplace today, NASCARtoon Racing kicks off with a national sweepstakes and NASCARtoon Racing Garage game that allows kids to design their own Cartoon Network racing car. Launched in conjunction with Cartoon Network’s sister network and NASCAR broadcasting partner, TNT, the campaign will be carried out through the end of the 2004 NASCAR season.

Through Aug. 1, Cartoon Network will air 30-second spots introducing NASCARtoon Racing, promoting the sweepstakes and driving kids to www.cartoonnetwork.com, where such animated characters as Dexter, The Powerpuff Girls and Johnny Bravo will help build NASCAR’s fanbase.

The NASCARtoon Racing Garage game will give young viewers two weeks to submit their original car designs. Then a panel of NASCAR drivers and Cartoon Network producers will select a favorite to be showcased at the conclusion of the promotion in a spot on Cartoon Network.

The NASCARtoon Racing sweepstakes Grand Prize winner will receive a trip for a family of four to attend a 2005 NASCAR race. Four hundred runners up will receive a die-cast No. 5 Kellogg’s Chevrolet car autographed by NASCAR NEXTEL Cup Series driver Terry Labonte.