As MTV Networks continues to expand, major changes in the company’s leadership are underway. Under the new management structure, the roles of longtime leaders Judy McGrath and Herb Scannell will be expanded.
McGrath, formerly president of MTV Networks Music Group, becomes MTV Networks Group president responsible for MTV, MTV2, VH1, CMT and Comedy Central, which officially joined Viacom and MTV Networks a week ago today. Larry Divney will remain president of Comedy Central and will report directly to McGrath.
Former Nickelodeon, TV Land, and TNN president Scannell moves to the post of MTV Networks Group president responsible for Nickelodeon/Nick at Nite, TV Land, Noggin and TNN. He will be instrumental in TNN’s transformation to Spike TV. Branded “the first network for men,” Spike TV will feature an adult animation block highlighted by the Kelsey Grammer-voiced Gary the Rat, Stan Lee’s Stripperella starring Pamela Anderson and the return of John Kricfalusi’s Ren & Stimpy.
In addition to overseeing the management of their respective networks, McGrath and Scannell will join MTV Networks chairman and CEO Tom Freston, MTV Networks president and COO Mark Rosenthal and MTV Networks International president Bill Roedy on a newly established MTV Networks Management Committee.