MTV Networks International has secured television rights to Jam Media’s newest hit property, Pic Me, for its Nickelodeon channels in Europe, Asia Pacific and Latin America. The five-year deal will see all 104, five-minute long interstitials of Pic Me roll out to Nickelodeon channels around the world including territories such as Holland, Scandinavia, Italy, Latin America, Japan and Australia, from late Spring 2006.
“Nickelodeon is about making kids a part of the channel and Pic Me meets the brand’s philosophy on every level,” says Jules Borkent vice president, programming, Nickelodeon International. “The stories are engaging and fun are a perfect fit for (the network). (Also) our main focus for 2006 across our European network is comedy animation and innovative concepts which work on a local level, as well as on a pan-regional basis.”
Originally acquired by Nickelodeon UK in April 2005 from Monster Distributes, the channel is currently airing Pic Me on its pre-school channel, Nick Jr. The animated series is aimed at pre-schoolers. Each story is tailored to introduce basic concepts through fun and exploration and stars a different child. Viewers send in pictures of their kids and the broadcasters insert the tykes’ images directly into the pre-made cartoon using the specially developed Picme software.