Monster Distributes has picked up an animated children’s series about a lifeboat and a magical seaside town . Targetting kids 4-7, the 52 x 5 show is called Lifeboat Luke and uses narration, effects and music to tell the story of a whimsical town and its colorful cast of boats, animals, cars and kids. According to the producers, the show can be easily repackaged to fit the needs of different cultures and languages.
Lifeboat Luke is directed by Alastair McIlwain and produced by Richard Morss, veteran of the children’s TV arena, who teamed up for the 2001 series Tiny Planets (from Peppers Ghost and Sesame Workshop). The series is currently in production and will be screening at MIPCOM Junior, available for delivery in two tranches of 26 episodes, the first of which will be available late 2007, the second in April 2008.
The show has been a long-term project for creator and director Alastair Mcllwain, a resident of the Northern Irish seaside town of Donaghadee. He says any resemblance between it and Donaghadoo is purely co-incidental!
‘Our aim is to create a show with universal appeal, lots of comedy, and a great graphic look that reflects the culture and place in which it was made,’ says McIlwain. ‘I believe there has been a loss of local cultural voices in children’s TV, particularly in the U.K., and I think Luke is a show that is genuinely local but with true global appeal.’