Mediaset, Time Warner to Bow Boing in Italy

Mediaset SpA is adding a fourth kids’ channel to its digital cable service. Boing will debut on Nov. 20, offering young viewers animated shows and other programming from the Turner Group library.

Mediaset, which is run by the family of Italian Prime Minister Silvio Berlusconi, has invested 10 million euros into the new channel and has a 51% stake in the venture. The rest is owned by Turner Broadcasting System Europe.