Saban Brands, a subsidiary of Saban Capital Group, Inc., has tapped L.A.-based MarVista Entertainment to represent the international television rights for the company’s long-running Power Rangers series. MarVista Entertainment will be handling global sales for the entire Power Rangers library, which includes over 700 episodes produced over 17 years, as well as 20 new episodes for the upcoming 18th season slated to debut on Nickelodeon and Nicktoons in 2011. The property will be available and showcased at the MIPCOM conference in October.
‘Power Rangers is one of the few true franchises in children’s entertainment. It defined a generation, and MarVista is honored to be part of the team that will be re-introducing this renowned property to the global television marketplace,’ comments Fernando Szew, CEO of MarVista Entertainment. ‘We look forward to working with Haim Saban and his team, as well as current and new global broadcast partners, as we embark on a new era for this powerful global entertainment brand.’
Following its introduction in 1993, Power Rangers became the most watched children’s television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who ‘morphed’ into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children’s programming blocks. It rose to rank as the #1 boys brand in the world from 1993-97, based on toy sales and television ratings.