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Legend of the Dragon Rides on Jetix

Television

Legend of the Dragon Rides on Jetix

Legend of the Dragon, an animated action series from global animation company BKN International AG, will air seven days a week during the Jetix action-adventure programming block in the U.S. The show will join the lineup on October 7, greatly enhancing its exposure to the target audience of kids 8-12.

Legend of the Dragon is produced and created by Rick Ungar (Biker Mice from Mars), and written and developed by Sean Catherine Derek. The series is set in China, a land of ancient mysteries and modern wonders where old meets new, dark meets light and the universal balance of Yin and Yang is held in harmony by The Golden Dragon. When the guardian of the temple passes on, a new Golden Dragon must be chosen from a brother and sister, twins born in the Year of the Dragon.

The Jetix pickup will certainly help BKN’s licensing program for the series. ‘Jetix is a top-rated action-adventure programming block and will serve as a significant cornerstone of our extensive branding and media initiatives,’ comments Joy Tashjian, president of JTMG, which handles all licensing and merchandising for the property in North America. ‘With the Grand Toys line and Games Factory PlayStation video game launching in fall, we expect to soon announce a number of new licensees.’

BKN’s library of animated properties includes UBOS, Kong: The Animated Series, Kong: King of Atlantis, Kong II – Return to the Jungle, Roswell Conspiracies, Shanghai Tiger, Adventures of Sonic the Hedgehog, Pocket Dragon Adventures and Highlander: The Animated Series. Series in development and production include Dork Hunters from Outer Space, coming this fall, and Zorro: Generation Z, slated to debut in 2007.

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