LazyTown Ready for Action in Latin America

Kids in Latin America will have a new reason to get off the couch. Magnus Scheving’s health-themed children’s series LazyTown is set to premiere in Latin America via Discovery Kids in April. The energetic (and, at times, quite surreal) show uses a blend of live-action, puppets, CGI and green screen to help tykes make healthier choices in their day-to-day lives.

After having a successful run on Nick Jr. in the U.S. and YTV in Canada last year, the series is set to air in the Nordic territories, Germany’s Super RTL and French Candian TV in the fall of 2005. Produced in Iceland in HDTV format, the series revolves around Stephanie, an enthusiastic eight-year-old who comes to live in LazyTown with her uncle, the town’s mayor. She meets a zany mix of townspeople, including the world’s laziest super-villain, Robbie Rotten. Fortunately, LazyTown is under the watchful eye of Sportacus (played by Scheving), an athletic, super-fit super hero, who runs, jumps, flips and flies in his incredible.

“We have all visited our own version of LazyTown–having to choose between sitting down or being active and moving in a constructive way," says Scheving.  "It is about choice and balance. Everyone has the choice to live a healthy lifestyle.” The creator is also a two-time European champion in aerobics, an author, an entertainer and the father of three. The inspiration for the TV series came from Scheving’s experience talking to the public, and following numerous questions from parents and caregivers about how to create healthy regimens for children.