Lassie, the world’s most famous dog, is barking up the animation tree, with a new series being co-developed by DQ Entertainment, Classic Media, M6/France and ZDF/Germany.
The 3D animated series will be the most recent appearance by the popular canine heroine, who first appeared in Eric Knight’s 1940 novel Lassie Come Home. Lassie went on to star in more than 10 feature films in the 1940s and 1950s, followed by the iconic 1950s TV series that ran for 19 seasons.
‘Our association as production and distribution partners with Classic Media after the successful debut of hi-end CGI Casper’s Scare School now gets into another long term artistically and commercially fruitful relationship with the co-development of heart-warming TV series in 3D animation,’ says Tapaas Chakravarti, chairman and CEO of DQ Entertainment. ‘We are happy also that we will draw on the creative and commercial experience of Classic Media, M6 and ZDF Group along with our other French and Irish affiliates for this great co-development, which commercially means beginning of a new era for DQ Entertainment Group.’
The character, who most recently appeared in a 2005 feature film, is used to promote a line of dog food and treats and will appear on a stamp from the United States Postal Service due out in August.