Kids’ WB! Rules Saturday Morning With Action

With a lineup that includes such popular action shows as Yu-Gi-Oh!, Pokemon: Master Quest, Jackie Chan Adventures, The Mummy: Secrets of the Medjai and Static Shock, Kids’ WB! continued to lead in key demos on Saturday, March 29.

Kids’ WB!’s action block ranked No. 1 with boys 2-11, boys 6-11, tweens 9-14 and male tweens 9-14. The network also led the broadcast competition with kids 2-11 and 6-11. Among kids 2-11, Kids’ WB! beat the combined performances of ABC Kids, FoxBox and Discovery Kids. The net also outperformed ABC Kids, FoxBox and Discovery Kids with viewers aged 6-11.

Among Kids’ WB!’s shows, Yu-Gi-Oh! led the morning to rank No. 1 overall with boys 2-11 and 6-11, tweens 9-14 and male tweens. In addition, the series came in at No. 1 among kids 2-11 and 6-11.

For the week of March 24-28, Kids’ WB! led the network and cable weekday competition for male viewers aged 2-11 and 6-11, tweens 9-14 and male tweens, taking three of the top six program spots in these demos.