JAM Media Rolls with Hybrid Toon Roy

Roy, a new 13×26 animation/live-action hybrid series from Dublin-based JAM Media will be making a splash at MIPTV this month. Commissioned by CBBC and executive produced by Sue Nott, Roy (formerly titled Badly Drawn Roy) centers on the trials and tribulations of a cartoon boy who is born in the real world. The series is shot in HD, but also available for standard def. broadcast in the fall of 2009.

Roy is quite unlike any other existing animated series says CBBC’s Anne Gilchrist : ‘I’ve loved the idea of Roy from the moment I heard about it ‘ it’s funny, poignant and totally mesmerising to see how an animated boy copes with living in a world of real people. This drama has real relevance to children and deals warmly with the bemusing situation of being a ‘fish out of water.’ ‘

JAM Media was formed seven years ago by John Rice, Alan Shannon and Mark Cumberton to create cross-genre and platform entertainment brands. The shop has developed the Head-Hunter software IP that enables broadcasters and viewers to personalize JAM’s animated content with their pictures and allows this content to be shared on video sites, blogs, social networks and mobile phones. Other JAM titles include PICME, Funky Fables, Powder Pink Girls and Escape. For more info, visit www.jammedia.ie/badlydrawnroy.