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It’s a Strawberry Shortcake World After All
DIC Entertainment has closed a slate of broadcast deals for many of its hit animated shows in Europe, Middle East and Africa. High on the list of money generators are the company’s evergreen girls’ brand Strawberry Shortcake, which has made over $2.5 billion dollars in retail sales since it was re-launched five years ago. The show has over 500 licensees around the world today. The original design of Strawberry Shortcake and her cat Custard was done in 1977 by Muriel Fahrion during her time as a greeting card artist at American Greetings.
DIC recently signed new broadcast agreements for Strawberry Shortcake‘including TV2 (Denmark), TV4 (Sweden), Mnet (South Africa), TiJi/Canal J (France), M6 (France), Tiny Pop (UK), Modern Times (Greece), SIC (Portugal), VRT (Belgium), TSR (Switzerland) and Mediaset (Italy). Additionally, DIC has signed home entertainment partner Fox Video Europe (France and French-speaking Benelux).
DIC has also roped new terrestrial partners for its new animated Dino Squad, including Mediaset (Italy) and Mnet (South Africa). In addition, the company has finalized broadcast deals for a slate of animated and live-action titles from DIC’s library of approximately 3,000 half-hours of programming, including Care Bears, Sherlock Holmes in the 22nd Century, Where on Earth is Carmen San Diego, Trollz and Madeline.
In Dutch-speaking Belgium, DIC has concluded a deal with VRT for the animated movies, Dennis the Menace in Cruise Control, Inspector Gadget’s Last Case and the CGI animated feature, Inspector Gadget’s Biggest Caper Ever’The Case of the Flying Lizard.