Italy’s RAI 2 Picks Up Pocoyo

RAI 2 has secured the Italian broadcast rights to Zinkia Entertainment’s animated preschool series Pocoyo.

The 104 x 7 mins. series, co-produced by Zinkia and ITV Studios Global Entertainment, will debut this month on the channel’s popular children’s programming block.

Pocoyo has developed into a global entertainment brand, selling more than 2.7 million toys, 1.3 million books and more than 1.4 million DVDs.

Pocoyo has been licensed in over 100 territories, including broadcast agreements with some of the world’s leading TV channels, including Televisa (Mexico); Univisi’n and WGBH (United States); Treehouse (Canada); Five’s Milkshake and CITV (UK); ABC (Australia); RTP (Portugal); TVE (Spain); Disney Pan Asia ; Ki.Ka (Germany); Nick Junior (France); Discovery Kids (Latin America); and WowWow (Japan).