Iron Man Debuts to Strong Ratings

The Friday night premiere of Iron Man: Armored Adventures scored strong ratings for Nickelodeon, becoming the network’s highest-rated original series premiere ever with boys ages 6-11.

The two-episode, one-hour premiere averaged a rating of 2.0/125,000 in the demographic, a more than 100 percent increase in all kid demos.

The episode helped the network post its best ever ratings in all core demographics and in total viewers for the month of April. It also drove traffic to NicktoonsNetwork.com, which reported 239,000 visitors, an increase of 389 percent over last year) and 1.9 million page views (up more than 1,000 percent) during the week of April 20.