Imira Makes Pre-NATPE sales

Spanish production and distribution company Imira Ent. is heading to NATPE with a raft of deals in place with U.S. and Latin American broadcasters for the hit animated shows Lola & Virginia, Vitaminix, 64 Zoo Lane, Louie and Bali. Among the company’s new NATPE offerings is the live-action preschool series The Elephant Princess from Jonathan M Schiff and ZDF Enterprises.

Now seen in more than 100 territories worldwide, Lola & Virginia (52×12) has been picked up by Canal Once in Mexico, and renewed by Brazil’s SBT. The Brazilian broadcaster has also picked up licensing and merchandising rights, with New Star taking home entertainment rights for the territory, and Quality Films picking up the home entertainment rights for Chile.

Vitaminix (104×2), a healthy-eating kids show also produced by Imira, has sold to U.S. Spanish-language channels Somos TV and Mega TV. In addition, Film Ideas has picked up non-theatrical rights in the U.S. and Canada.

Two kids’ shows from Milimages are also selling well for Imira. Disney Latin America has acquired 64 Zoo Lane (78×11), Discovery Kids Latin America has picked up new episodes of Louie (13×26) and Discovery Hispanic U.S. has acquired all 39 half-hour episodes of Louie. Further deals include a sale of Planet Nemo’s preschool series Bali (52×13′) to U.S. Spanish-language channel ‘Sorpresa!