CITV has commissioned a third series of the animated series Horrid Henry from Novel Entertainment, bringing the series to a total of 156 episodes and making it one of the most successful kids shows in British history.
Production is underway on the third series, which will consist of 52 x 11 min. shows, set to start airing in fall 2011.
“We’re delighted that CITV has asked us to produce a third series of Horrid Henry, which has received such a fantastic response from young audiences,” says Mike Watts, co-producer for Novel Entertainment. “It’s always an exciting challenge for us, not to mention a labour of love, to think of new ways in which to engage Henry with his fans.”
Meanwhile, Target Entertainment has sold Horrid Henry in several new international markets. Mediacorp in Singapore and TET in the Ukraine have both taken seasons one and two; season one has sold to PBS in Malta, with both seasons being picked up by Emirates Airline.
The show is already airing on networks across the globe including Disney Channel in France, ZDF Germany, RTE Eire, RUV Iceland, NRK Norway, SVT Sweden, YLE Finland, MNet in South Africa, RTP Portugal, TVP1 in Poland, Iconix in Korea and Digiturk in Turkey.
Horrid Henry, created by author Francesca Simon, is the most successful children’s literary character in the U.K. after Harry Potter with book sales of more than 16 million. Novel’s animated TV show is the most successful series ever for CITV Channel and it has also been adapted for stage, radio, online and computer games as well as being at the heart of a successful licensing and merchandising programme. Novel Entertainment is presently in post-production of a live-action 3D movie of Horrid Henry with Vertigo Films, slated for a wide U.K. release in Summer 2011. The live-action adventure will be the first ever British kid’s movie to be filmed in 3D.