Hop! Media Group (Hop!, Luli, Hop! Israeli Childhood) is growing its curated channels catalog and reaching out to graduates of its preschool offerings with a new edutainment channel for children ages 6-11, WIZ. The latest offering launched January 1 on the YES satellite platform.
WIZ’s content selection will be an enriching, upbeat blend of genres, formats and topics aimed at engaging inquisitive young minds. A combination of top animated and live-action fiction as well as nonfiction programming from prominent producers and broadcasters around the world will tackle a range of topics, from hard sciences to art, history and more.
“We are happy to provide a safe haven for children that grew up on our channels and are now pre-teens. WIZ stemmed from our vision of creating quality media experiences that are both enjoyable and educating, with content that appeals to both children and parents,” said Hop! Media Group Founder and Co-CEO Alona Abt.
Sharon Moverman, Director of Acquisitions for Hop! Media Group, added:
“We are in search for cutting-edge content, including short form content, on top of classic traditional half-hour formats. Our wish list includes content that can introduce children to the glory of nature, the variety of cultures, and the mysteries and achievements in science and art.”
Hop! Media Group is a market leader in preschool TV, from its owned and operated children’s channels to the creation and curation of media content for a wide digital distribution through apps and YouTube channels in numerous languages — including Hebrew, English, Turkish, Spanish, Arabic, Romanian and Polish. Hop! also engages in educational outreach programs, off-screen family experiences and L&M activities.