Hasbro Splits Creative Units to Handle Increased Production

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Hasbro Studios has split its creative units into development and current program groups as it increases its output of new programs.

The move sees several shifts in executive responsibility. Mike Vogel move from the post of  executive director, boys and action programming, to vice president, development. Vogel will be charged with re-imagining all boys, action, girls and preschool creative efforts by the studio.

Linda Steiner, who had served as senior VP, girls and preschool programming, has taken on a new role as senior VP, current programming, managing a growing number of successful studio-produced series once they are on the air.

And Kathy Page, VP of production, will lead an expanded team in support of the restructured departments with production and post-production services, while continuing to assist in oversight of outside production service relationships.

“With the rapid growth of Hasbro Studios and the increasing number of shows we have on The Hub, as well as airing in international markets, I am making these changes to both streamline the creative process and make our organization operate more efficiently,” said Hasbro Studios president Stephen Davis. “Michael, Linda and Kathy have all done outstanding jobs in their respective roles and now, with this restructuring, we will be able to create a more cohesive organization.”

Vogel, who has shepherded Transformers Prime, G.I. Joe Renegades and other well-known Hasbro brands from inception to success on The Hub, previously served as director of animated programming at Sony Pictures Entertainment, overseeing development and current programming for television animation. Vogel had worked on numerous animated series, including the Emmy nominated Jackie Chan Adventures, The Spectacular Spider-Man for Kid’s WB, the Peabody Award-winning The Boondocks, as well as Sit Down Shut Up.

Steiner joined Hasbro Studios in her previous role in 2009 from Warner Bros. Animation, where she was senior vice president of creative affairs. At Warner Bros., she was responsible for overseeing development and production of some of the most high-profile and highly rated animation programming on television, including The Batman, for which she won an Emmy Award; Legion of Super Heroes and Teen Titans. She joined Warner Bros. in 1998 as VP development. Previously, she held senior positions at ABC Entertainment in the network’s children’s entertainment division.