Video game-centric cable outlet G4TV has come to cell phones via a deal with mobile television company GoTV Networks. The U.S. broadcast home of the gory, animated Happy Tree Friends series, G4TV serves the 18-34 male demographic with programming dedicate to gaming, gadgets, motor sports, music, news and more. G4 programming will be featured across several of GoTV Networks’ subscription-based mobile television channels, expanding G4′s multiplatform strategy beyond podcasting, VOD and broadband offerings.
“GoTV Networks is committed to delivering cutting-edge programming to the mobile audience,” says Daniel Tibbets, exec VP of GoTV Studios. “With G4′s unique and irreverent approach to videogames and pop culture, we will provide the perfect mix to reach a young and enthusiastic audience.”
G4TV programming currently available on GoTV channels includes the video-game animation showcase Cinematech, the variety seires Attack of the Show! and the gaming programs Cheat!, Electric Playground and X-Play. The content is oiffered on the on-demand premium subscription channels GoTV Superchannel, Altitude and Hip Hop Official, each of which carry a subscription rate of $5.99 per month.