Anime fans in New York City have a whole new reason to call in sick or develop a job they can do at home.
Texas-based FUNimation Entertainment has announced that the FUNimation Channel is now available on WRNN-TV, delivering 24-hour digital programming of anime to New York City area viewers via digital multicast channel 48.3.
“New York City is the largest TV market in the country, [so] we’re very excited to bring our anime series there,’ says Gen Fukunaga, president and CEO of FUNimation Entertainment. “Broadcasting on WRNN-TV gives our channel a large footprint on the East Coast.”
FUNimation Entertainment is a wholly-owned subsidiary of Navarre Corporation and the market share leader for home video sales of Japanese animation in the United States. WRNN-TV is an independent regional television station and news network that transmits through cable, broadcast, and satellite. The station reaches approximately 5 million cable and satellite subscribers in the New York Designated Market Area (DMA), and reaches approximately 16 million people with its digital broadcast.
“The 24/7 anime programming from FUNimation provides us with unique content that appeals to the 18-34 demographic,” says Christian French, chief operating officer, WRNN-TV. That’s a demo that advertisers pay top dollar for.
The FUNimation Channel was conceived as a vehicle to expose a wider audience to anime. In addition, it provides fans direct access to FUNimation Entertainment’s exclusive portfolio of anime titles. FUNimation is working with OlympuSAT, a leading distributor of independent digital programming networks, for the distribution of the FUNimation Channel. OlympuSAT is the exclusive distributor of the FUNimation Channel, which is now available to video service providers across the nation as a 24/7 linear channel and as syndicated programming.