Geronimo Will Be the Big Cheese at MIPTV

Atlanytica Entertainment and Moonscoop will be offering a sneak peek at their eagerly anticipated new series Geronimo Stilton at MIPTV this year. Based on Elisabetta Dami’s best-selling children’s book series published by Edizioni Piemme in Italy and Scholastic in English, the (26x 22) 2-D animated show follows the adventures of the head of a media empire (The Rodent’s Gazette) and his fearless young nephew Benjamin in New Mouse City, Mouse Island.

“We have taken great care in bringing what is so loved about the Geronimo character to the screen,” says Caterina Vacchi, Atlantyca’s senior manager and executive producer of the series. “I think we have succeeded in visually capturing the amusing chronicles of Geronimo Stilton’s fun-filled adventures.’

“From the moment we announced the start of production on Geronimo Stilton, there has been a level of interest from broadcasters which is higher than anything I’ve seen in a long time,” added Lionel Marty, the president of worldwide distribution for Moonscoop. “We’re looking forward to giving everyone at MIP a sneak peek at this incredibly fun new series.”

The show has already been pre-sold to Radio-Canada and will premiere on Italy’s Rai TV this fall. In early 2010, Geronimo will begin its European rollout with France’s M6. Giochio Preziosi will handle the famous mouse’s licensing plans.

For more info about Geronimo, visit www.scholastic.com/titles/geronimostilton/index.htm