Entertainment One Licensing reports exceptionally strong retail sales and growing TV audiences for Peppa Pig in Brazil and plans experiential retail events to drive growth in 2015.
Peppa Pig licensed merchandise launched in Brazil in 2014, and the licensing program now boasts more than 45 licensees across 15 categories with eOne’s licensing agent, Exim, managing consumer products for the region.
The first Peppa Pig DVD was released in Brazil in December and Peppa Pig is currently the top selling kids’ DVD title in Brazil, with more than 100,000 units sold to date. New DVD releases are slated throughout 2015.
The acclaimed animated preschool series debuted on Discovery Kids Brazil at the end of 2013. Airing daily in three half hour slots of back-to-back episodes, Peppa Pig has risen quickly to become one of the channel’s highest rating shows.
This year the brand’s retail presence will be enhanced by the recently announced partnership with BRMALLS, the leading company in the shopping-mall sector in Brazil, for events in 12 malls throughout 2015.