Entertainment Rights Nabs New Transformers, Duel Masters, B-Daman

U.K.-based independent media group Entertainment Rights Plc. (ER) has acquired international television distribution rights to the animated series Transformers Cybertron and Duel Masters, as well as a new show titled B-Daman.

Transformers Cybertron is offered as a 52×30 series aimed at boys 4-9. The Transformers brand has been hugely successful since the early 1980s, with the various series selling to more than 100 countries including Cartoon Network in the U.S., where it remains a ratings success. The property is expected to grow even bigger with the summer 2006 release of DreamWorks’ computer-generated big-screen adaptation.

Duel Masters, which is aimed at boys 7-11, began as a Manga comic and trading card phenomenon that started in Japan and spread throughout the world. The first Duel Masters series has been acquired by FIVE in the U.K. and has sold to more than 100 territories around the world. ER will be shopping 26 new half-hour installments.

B-Daman, a new addition to the ER programming slate, is available as 52×30 package and combines 2D animation with CG visual effects to bring more fast-paced action to the boys market.