The July 22 simulcast premiere of the original animated series Elena of Avalor on Disney Channel and Disney Junior snagged the No. 1 series telecast position among all kid-targeted TV networks in Total Viewers (4.2 million), Kids 2-11 (2.2 million/5.6 rating) and Adults 18-49 (1.1 million/0.9 rating), for 2016 to date.
The first two episodes of Elena of Avalor, which introduced a princess inspired by diverse Latin cultures and folklore, also generated 1.4 million viewer engagements – including over 1 million on the Disney Junior app in just its first few days – and an additional 3.9 million total views of the premiere episode and 13 videos on the YouTube Disney Channel. Among Hispanic viewers, the series premiere was the No. 1 TV telecast of 3Q 2016 to-date among the targeted Girls 2-11 (5.2 rating), Girls 6-8 (7.4 rating) and Girls 6-11 (6.0 rating) demographics.
To date, Elena of Avalor programming has delivered over 6.5 million viewer engagements on the Disney Channel app and Disney Junior app and another 686,000 engagements on Disney Channel Set-top Box Video-on-Demand. Elena of Avalor‘s fan base spans over 15 million across key social platforms Facebook (7.8 million), Twitter (1.5 million), Instagram (4.5 million) and YouTube (1.2 million).
For its premiere and encore telecasts to-date, Elena of Avalor has reached 12.6 million Total Viewers, including 5.5 million Kids 2-11 and 2.7 million Kids 2-5. In Live + 3 day ratings versus Live + Same Day ratings, “Elena of Avalor” grew by solid double-digit percentages, including with Total Viewers (+31% – 4.2 million vs. 3.2 million), Kids 2-11 (+38% – 2.2 million vs. 1.6 million) and Adults 18-49(+26% – 1.1 million vs. 876,000).