Brand management company Elastic Rights has acquired rights to the stop-motion kids’ show Lunar Jim across all platforms in Spain and Portugal. Co-produced by The Halifax Film Company and distributed by Alliance Atlantis, the 26×30 series takes young viewers along for the ride as Jim sets out on mission of discovery with his band of astronauts: Rover the dog, Ripple the mechanic, Eco the farmer and T.E.D.
Lunar Jim debuted last year on CBC in Canada and can now be seen on such networks as BBC and CBeebies in the U.K., ZDF and Kika in Germany, ABC in Australia and Discovery across Latin America. In addition to these TV deals, Alliance Atlantis has signed Fisher Price to produce and distribute a line of toys and games worldwide.
Working closely with TV, home entertainment, publishing, toys, merchandising and internet companies in Iberia, Elastic Rights has handled the integrated brand management of such well-known pre-school properties as Cookie Jar’s Caillou, Taffy Ent.’s ToddWorld and CCI’s Harry and His Bucket full of Dinosaurs. The company is now mapping out an integrated marketing campaign for Lunar Jim in Spain and Portugal.