Duel Masters Takes Fight to FIVE

U.K. broadcaster FIVE has secured free-to-air TV rights to Entertainment Rights’ hit anime series, Duel Masters. FIVE will air all 26 episodes of the show in its boy’s action slot beginning this fall. The deal follows the successful launch of Duel Masters on Cartoon Network in the U.K. earlier this year.

Duel Masters has now sold in more than 50 countries worldwide. It has been picked up M6 in France, RTL2 in Germany, Cartoon Network pan Europe, VTM in Belgium, Denmark’s TV2, TVI in Portugal, TG4 in Ireland, South Africa’s SABC, Cartoon Network in Australia and New Zealand, IVM in Indonesia, TV12 in Singapore, Sono Kong in Korea and UBC in Thailand. Paramount Home Entertainment owns global video rights.

Aimed at boys 7-11, Duel Masters started as a manga comic and trading card phenomenon on Japan. The television series combines 2D animation and computer-generated effects by Shopro Ent., the production arm of Shogakukan, which also produced the hit shows Pokémon and Hamtaro.