DUCK Swims with Hoop

LA.-based indie studio DUCK recently wrapped the innovative partially animated music video for rising star Jesca Hoop’s second single ‘Money.’ Directed by Richard Borge and produced by Mark Medernach, the innovative clip uses a wide range of media to animate Hoop’s catchy song. The music video was animated entirely in Adobe AfterEffectts.

The production lasted about two months and included a one-day green-screen shoot. Borge, who also helmed ‘Can’t Stop’ for L.A. band Ozomatli, animated the video by taking the live action footage and layering it with textures to flat hand-made and computer-generated shapes. He used a similar technique for all the objects in the video, which creates a sense of depth, movement, and layering to these flat objects. Incidentally, Hoop’s style of clothing in the video was inspired by another character, made famous in a live-action/animation m’lange, Mary Poppins! Before becoming a full-fledged recording artist, Hoop worked as a nanny for whiskey-voiced rock star Tom Waits’ children.

DUCK president and co-founder Roger Chouinard explains, ‘Over the last few years DUCK has continued to expand the types of content we produce. We are very excited to be involved in the music video business. Richard has directed a visually beautiful video that compliments Jesca’s unique sound.’

You can watch the music video on www.duckstudios.com or www.jescahoop.com